By James Atkinson
Hardys has appointed Australian cricketing legend Glenn McGrath as the official Hardys cricket ambassador from October 2014.
‘Pigeon’ will represent Hardys and their long-term brand partnership with Cricket Australia for the next two years as an extension of a three-year partnership with Cricket Australia, launched in late 2013.
L-R: Bill Hardy with Glenn McGrath
Off the pitch, Hardys is rolling out a number of product launches to expand its portfolio. The Chronicles, a regional range of four wines, including a Chardonnay, Shiraz, Cabernet Sauvignon and Pinot Grigio, were released in nationally August.
Also released nationally in late September were the new vintages of Hardys’ flagship range, the Thomas Hardy and Eileen Hardy wines.
From October, Hardys is introducing the Insignia range, a portfolio of three wines crafted to reflect the best regions of Australia – Chardonnay from Adelaide Hills, Cabernet Sauvignon from Coonawarra and Shiraz from the Barossa, available nationally.