Non-alcoholic beer specialist, Heaps Normal, became an accredited B Corp late last month, with a score of 95.1.
Heaps Normal becomes only the fifth Aussie brewery to be B Corp accredited, following Capital Brewing, Stone & Wood, Brick Lane and 4 Pines.
The ‘B’ in B Corp stands for ‘Benefit to all’, and B Corp status is achieved only after rigorous auditing, through which businesses must meet high standards of social, corporate and environmental responsibility. Accountability and transparency is also assessed. B Corp status must be reapplied for every three years – it is not a ‘one and done’ process.
Heaps Normal’s performance of 95.1 in B Corp’s ‘Overall B Impact Score’ is significant, with the threshold for B Corp status sitting at 80 points, while the average company has a median performance of 50.9 percent.
Co-founder and CEO of Heaps Normal, Andy Miller, commented on the brand’s acceptance into the program.
“B Corp is a gold standard for business done better, so we’re really proud to not only have achieved certification, but to have become the first dedicated non-alcoholic brewery in Australia to do so,” Miller explains.
“We’re always looking for ways we can improve how we do business, but to have this recognition reflects the team’s hard work in putting people and the planet at the core of what we do.
“The B Corp mission to transform business into a force for good resonates strongly with our own. We have a standing commitment to provide a significant portion of our resources to effective charitable giving. Our aim is to make real positive impact in our community.”
Heaps Normal has in place a ‘Purpose Program’, which was based upon B Corp’s own ‘Design to Give’ Impact Business Model. The program sees the brewery give two per cent of its annual revenue towards causes aligned with the business’s social and environmental mission.
This donation is split between two further social and environmental responsibility groups, ‘1% For The Planet’ and ‘1% For The People’. Heaps Normal is also a certified ‘1% For The Planet’ member.
B Corp certification is Heap Normal’s latest move to support environmentally and socially beneficial programs, having previously partnered with OzHarvest, Support Act, and the Seabin Project. The brewery is currently working with not-for-profit organisation Rainforest 4, and is a major partner of Sydney Rangers FC, a gay and inclusive men’s football club.
March is B Corp month, if you’re interested in learning more about B Corps, read our National Liquor News feature here.
Did you know?
There are five ways you can stay up-to-date with industry news thanks to The Shout?