Lion has revealed that it is stepping up its global craft beer credentials with the purchase of leading London craft brewer – Fourpure Brewing Co.

Lion already participates in the UK and European markets with a portfolio of craft beers from Australia and New Zealand, as well as a range of fine wines from the US and NZ. Lion is looking to channel its resources into increasing Fourpure’s success in the UK market where there is a huge potential, and there are no immediate plans to bring the beer to Australia.

Lion Global Markets Managing Director Matt Tapper said that in time, there will be an opportunity to look at how both businesses’ sales and distribution channels can be used to reach more drinkers, not only in the UK but also in Europe and global markets.

“Lion has a long and proud history in craft beer in Australia and New Zealand and we’re thrilled to have the opportunity to back Dan, Tom and the team to take Fourpure into its next chapter,” Tapper said.

“The guys have done a superb job in getting the business to where it is now and we love how innovative they’ve been in both beer styles and the way they have positioned the brand.

“We’re making real progress in making our craft beers like Little Creatures available in the UK and Europe and we see some great opportunities to work together to get these and Fourpure’s brews in the hands of more beer lovers.”

Fourpure was founded in 2013 by brothers Daniel and Thomas Lowe and both will be staying on at the brewery, with Daniel in the role of CEO.

“Over the past 12 months we’ve been working hard to find the right investment path for the next phase of the Fourpure story,” Daniel said.

“While in four short years Fourpure has grown to become one of London’s leading independent modern craft brewers, we knew we couldn’t take the next adventure alone. We met Lion towards the end of our process after a wide range of funding options had been considered, and quickly realised we had a shared vision and values.

“It was clear from the very first meeting that Matt and the Lion team understand the needs of a craft brewery and share our aspirations for quality and sustainability. Lion’s past investments in craft breweries in Australia and New Zealand, including Little Creatures, have always respected the beer and the people.”

Fourpure is known for its approachable styles and flagship beers like its World Beer Cup medal-winning Pils Lager and popular Session IPA. The UK’s craft beer market currently represents around five per cent of the country’s total beer market, and it’s growing quickly representing strong opportunities for both Lion and Fourpure.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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