Seltzers are booming in Australia, and many other markets around the world, and less than a year after launching its Fizzer seltzer, popular craft brewer Moon Dog is set to offer a post-mix seltzer solution into the on-premise.

The patent-pending machines will launch with the seven Fizzer flavours of Tropical Crush, Piney Limey, Coco Mango, Lemon Squeezy, Pink Flamingo, Peach Ice Tea and Raspberry Sorbet as well as Ginger Beer, a Summer Spritz, with more cocktails to come.

Moon Dog co-founder, Josh Uljans said: “We’re thrilled to be launching the first ever alcoholic seltzer post mix system. This new solution will mean that all alcoholic seltzer drinkers can have the flavours that they’re looking for at their favourite bars, clubs and pubs. This innovation will be rolling out into venues nationally over the next few months, just in time for summer.”

Moon Dog Brewing is preparing to install 1,000 systems in the next 12 months and is currently looking for foundation partners.

“The Moon Dog Fizzer Post Mix Machine benefits are twofold; patrons can find a wide range of alcoholic seltzer flavours at their favourite venues, and venues can provide a range of Moon Dog seltzer without sacrificing any beer taps,” Uljans added.

Moon Dog will install a custom-designed post mix system into a venue’s bar with 4 to 8 dispensing valves, with consumers able to choose from the wide-range of flavours on offer.

Moon Dog Brewing provide a 17 per cent seltzer base with all-natural fruit flavours in a convenient 15 litre box that is then mixed with soda to provide over 60 litres of finished Moon Dog Fizzer product.

As the soda mixes at the point of dispensing it tastes super fresh and even pours 30 per cent faster than a beer tap meaning it’s great for busy venues and a box that is 25 per cent of the weight of a full keg pours 20 per cent more volume than a keg.

Uljans said: “We’ve seen incredible growth across the board within the alcoholic seltzer category, so for us, this was the step in making alcoholic seltzer more accessible for Aussie venues and punters.”

Such is the growth and strength in the seltzer category, and for Moon Dog’s Fizzer brand that the brewer said recently that it expects to be selling more seltzer than beer by the end of the end.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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