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Author Archives: Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The Shout and Australian Hotelier. Brydie's current go-to beverage is a Tommy's margarita. Follow her on Instagram: @brydiera

Posted inNational Liquor News, Retail News

A retail dream two years in the making

by Brydie Allen December 10, 2020May 6, 2021

Jeff and Michelle Ottaway finally opened Regions Cellars in South Australia this year, after spotting a ‘For Lease’ sign two years ago.

Posted inNational Liquor News, Wine

Broadening the appeal of wine

by Brydie Allen December 10, 2020May 6, 2021

IRI describes how wine in a can has the potential to drive category growth.

Posted inFeatures, National Liquor News

Crowns of the Celtic

by Brydie Allen December 10, 2020May 6, 2021

We look into the Scotch and Irish Whisk(e)y category and how producers are broadening its audience and appeal.

Posted inBeer & Cider, National Liquor News, Spirits & RTD, Wine

Brands embrace summer with new releases

by Brydie Allen December 10, 2020May 6, 2021

Summer drinking occasions are the cause behind a range of new releases across multiple categories.

Posted inNational Liquor News, Spirits & RTD, Wine

The role of innovation at Constellation Brands

by Brydie Allen December 10, 2020May 6, 2021

Multiple recent new releases across several brands in the Constellation Brands portfolio have been driven by innovation.

Posted inNational Liquor News, Retail News

Ritchies increases premium liquor footprint

by Brydie Allen December 10, 2020May 6, 2021

The new Ritchies Pentridge Fine Food and Wine Merchants store offers a range of premium local and international drinks. 

Posted inNews

Banned Drinkers Register trial begins in the Pilbara

by Brydie Allen December 2, 2020July 19, 2021

The trial will run for two years to test how effective it is in addressing alcohol-related harm.

Posted inFeatures, National Liquor News

Optimising product launches

by Brydie Allen November 26, 2020May 6, 2021

Strikeforce analyses the best support strategies for product launches.

Posted inFeatures, National Liquor News

The best is yet to rum

by Brydie Allen November 26, 2020May 6, 2021

The rum category is reinventing itself and leveraging strong potential for future growth. 

Posted inNational Liquor News, Retail News

Booze Brothers builds online store offering

by Brydie Allen November 26, 2020May 6, 2021

The retail group is analysing data to tailor its online store to the needs of the customer and showcase the Booze Brothers identity.

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