Glenfiddich Grand Cru, is a new release that is reimagining celebrations and challenging conventions.
Colin Rochester, General Manager ANZ, describes how agility and creativity will propel the business through 2021.
Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, challenges conventions once again as it reimagines celebrations with Grand Cru.
With 1.5 million Australians (18-35 yr) drinking whisky regularly, Monkey Shoulder is going after the premium whisky value pool with its next big campaign.
Personalisation continues to be a hot trend in almost all gifting categories, seen on everything from the new Apple AirPods to jars of Nutella.
Aerstone aims to help whisky drinkers better understand the single malt Scotch category.