Post Malone and Jägermeister have collaborated on ‘Night Lights’, a campaign and short film dedicated to the nightlife industry.
‘Circles’ singer Malone features in the 60 second short, which has been filmed by Zachary Heinzerling (the Academy Award-nominated director behind ‘Cutie and The Boxer’) and is a tribute to venues and businesses that have suffered during the pandemic.
In the film, Malone helps to revive a quiet bar by leading a group of revelers to the venue.
The rapper and singer has offered his solidarity to everyone involved in the night-time economy, and said: “We wanted to help raise awareness and send support to the whole nightlife community and anyone who’s been affected during these tough times. All the artists, the creatives, the staff — this is for you.”
Night Lights forms part of Jägermeister’s worldwide #SAVETHENIGHT campaign, which hopes to bring customers back into the on-premise, and support venues getting back on their feet.
Wolfgang Moeller, Global Chief Marketing Officer at Mast-Jägermeister said: “With the long-term commitment of #SAVETHENIGHT we want to continue to provide sustainable support for the global nightlife scene.
“To share this commitment with a partner like Post Malone is a great honour for us.”
The German liqueur brand has supported more than 1,500 artists, creatives and bartenders in 60 countries through its #SAVETHENIGHT initiative. The campaign is supported by the Meister Fund, which has offered financial support to artists and musicians to continue to develop projects that audiences can later book through the www.save-the-night.com website.
In Australia, the campaign has already supported hiphop artist Big Twisty, comedians including Aaron Chen and Lauren Bonner, tattoo artist Lauren Winzer, and DJ duo Yolanda Be Cool. On 2 December, the Imperial Erskineville Hotel is hosting a comedy night sponsored by Jägermeister’s #SAVETHENIGHT campaign.
The over-arching campaign has also been backed by a limited-edition Jägermeister bottling, released into select markets, including Australia.
This bottle features a shining beam of light on the label, which represents the hope and positivity of reopening after the lockdowns and restrictions around the world. Part of the proceeds from the bottle will be invested into the Meister Fund, with the company hoping drinkers will take the opportunity to “actively invest in the future of nightlife.”
The full short film can be watched here.