By Andy Young
Sparkling fruit beverages company Sanpellegrino will use its new partnership with Open Air Cinemas to launch its new campaign 'The Life Deliziosa'.
The Life Deliziosa commercial was made in Italy by Ogilvy & Mather and shows "a captivating glance at a breathtaking Sicilian village".
The commercial features a bocce ball rolling through the alleyways, markets and rooftops of the village as well as through soccer games and along dining tables before ultimately finding its way to the water's edge. All through these scenes there are flashes of colour that hint at the Sanpellegrino flavours.
In a statement Sanpellegrino said: "Both Open Air Cinemas and Sanpellegrino Sparkling Fruit Beverages encapsulate those true summer feelings of outdoors, sharing and relaxation. Open Air Cinemas, which operates in eight cities across Australia and New Zealand, will also offer a range of Sanpellegrino products at their on-site bars."
The Life Deliziosa commercials will feature on major cinema screens, as well as across online and social media channels, print media, and a variety of out of home activations this summer.