The Wild Turkey RTD range is set to get a refresh, with the brand announcing an updated and ‘bold new look’ hitting shelves from June.

While the liquid will remain unchanged, the packaging has been redesigned to modernise the range, as well as improve shopability and range navigation. One of the key drivers for the change was to drive stand out at shelf and make it easier for consumers to find their favourite Wild Turkey product.

Introduction of the extensively researched new packaging is set to drive further premiumisation and growth for the Wild Turkey brand.

“The new look packaging across our premix range proudly and prominently features our iconic turkey, taking design inspiration from our bourbon glass range. It reflects the core values and credentials of the brand and will help build on the successful growth of the brand over the past 12 months,” said Wild Turkey Bourbon’s Marketing Director, Paolo Marinoni.

The new design is being rolled out across Wild Turkey’s can and bottle RTDs. Accompanying the rollout is a POS suite prominently featuring the new packaging. Both are available for retailers through their local Campari representative.

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The Shout Team

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