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Category: Features

Posted inFeatures

How Australia has embraced World Whisky Day

by Seamus May May 12, 2022May 17, 2022

World Whisky Day has risen from humble origins to become one of the biggest whisk(e)y occasions.

Posted inFeatures

How retailers can capitalise on World Cocktail Day

by Brydie Allen May 11, 2022May 30, 2022

Consumers are increasingly experimenting with home mixology, creating a great opportunity for retailers to get involved.

Posted inFeatures

Why clear and concise in-store signage is important

by The Shout Team May 9, 2022May 9, 2022

Strikeforce discusses how the amount of in-store ‘noise’ can detract from positive shopping experiences.

Posted inFeatures

Balancing new, emerging and established brands

by The Shout Team May 2, 2022May 2, 2022

Strikeforce discusses why its important to not forget about well-loved classic brands in a sea of NPD and innovation.

Posted inSpirits & RTD

What drives the appeal of celebrity spirits brands?

by Brydie Allen April 28, 2022May 30, 2022

The success of celebrity-backed spirits brands is driven by more than just a familiar face.

Posted inFeatures

Mother’s Day: more than Champagne and flowers

by The Shout Team April 28, 2022April 28, 2022

Norrelle Goldring discusses where the biggest opportunities lie this Mother’s Day.

Posted inFeatures

The rise of canned wine

by The Shout Team April 14, 2022October 28, 2022

Cans are an incredibly popular format right now – IRI answers the question about how that format is performing for wine at the moment.

Posted inSpirits & RTD

Agility and creativity drive growth for Diageo

by Brydie Allen April 6, 2022April 6, 2022

After navigating the challenges of 2021, Diageo is contributing to positive change in the Australian industry.

Posted inFeatures

IRI reveals top themes of opportunity for e-retail

by Brydie Allen March 31, 2022April 14, 2022

IRI has analysed several themes that are impacting the success of e-commerce and the general online retail world.

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Posted inNews

Activate Group launches inaugural industry report

by Brydie Allen March 25, 2022April 14, 2022

The report brings together insights from across the retail world to encourage wider collaboration.

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